Okay, I’ll preface this article by letting you know that I’m not trying to reinvent the wheel here, I have myself, like I’m sure many Apple users have in the past, trawled the internet in search of the best Mac software available that doesn’t require us to load up our copy of Parallels. So I’m not going to go over ground already trodden by reviewing obvious software like the aforementioned Parallels or the Firefox web browser, although should you wish to use the latter I would recommend the Web Developer toolbar and Firebug as must have plug-ins.
Instead I’m simply going to speak from the heart and write about the small collection of programs that I use on a day-to-day basis and feel are the most useful to me. I am a web developer / SEO / social media user so I’m hoping that there will been something here for most reading this.
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This is not going to be a very long post on the grounds that it has such a simple resolution, I’m mainly writing it just to spread the knowledge of how easy it is to track external links through using Google Analytics. This is especially important should you have *cough* agreements with other companies that rely on you supplying them with the number of click throughs on a monthly basis. Read more...
If you regularly leave or read comments on blogs then you will be aware of the concept of an avatar, if not then here’s Wikipedia’s basic definition “An avatar is a computer user’s representation of himself/herself or alter ego”. Put basically, it’s the image that appears next to your entry in a forum or comment on an article. Avatars can vary in size but most are between 50×50 to 100×100 (pixels) most are square shaped although this doesn’t necessarily have to be the case. Read more...
Barolo, a wine generally pale ruby red in colour, hailing from Piedmont region in Northwest Italy, is often referred to as the ‘King of Wines’. These wines are characterized by their powerful, full bodies, the aromas of tar, violets and roses (amongst many others) and by their often rough, tannic structure. Barolo must be made 100% from the Nebbiolo grape, and achieved the Italian quality assurance rating of DOCG (Denominazione di Origine Controllata e Garantita) in 1980. Barolo cannot be classified as Barolo until it has aged for three years at the winery, or for five years if it is called Riserva. In recent years producers of Barolo have had to implement many changes in the production of their wines which have enabled them to become more accessible to the general public who’s tastes were changing towards younger, fruitier wines that were ready to drink the day of purchase. They began this transformation by allowing the wine to mature in smaller, French oak barrels rather than leaving them in very large, old, Slovenian wooden casks called botti for many years, this was thought to minimize the risk of oxygenation and also offset the harsh tannins typical of Nebbiolo with the flavour of vanilla from the oak. The introduction of temperature controlled fermentation in the 1980’s made the wines a lot more fruit driven, in addition it became commonplace for producers to take the juice and pump it over the grape skins in order to maximize the deep colour and yet reduce the level of harsh tannins, this was in contrast to the previous method, in which the wines were fermented while still in contact with the skins. Read more...
I’m disappointed because the David Haye vs Wlad Klitchko fight has been cancelled or postponed due to Haye having an ongoing back problem. Haye is due to fly back to London on Friday to have physiotherapy and is hopeful of being ready to fight around 3 weeks after the current June 20th bout is set. Klitschko’s team however seem reluctant to postpone and have hinted that Ruslan Chagaev may be available as a replacement.
Update: It was announced today that Chagaev will indeed be the next challenger to Wlad Klitschko’s belt.
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A colleague emailed me earlier this morning asking me to send him 5 or 6 quick ways of gaining links, as my response grew ever longer and started to take on the characteristics of a blog entry I had the idea of well… turning it into a blog entry.
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With over 280,000 acres (120,000 hectares) of vines producing a staggering 71 million cases (6.4 million hectolitres) Bordeaux is the largest wine producing region in the world. Situated in the South West of France the wines became the aforemost mentioned in the world thanks to the healthy trade they enjoyed with the claret-loving, one time rulers of Bordeaux, the British. What made the region particularly famous and popular across the world as early as the thirteenth and fourteenth centuries, at a time when other French wines were largely unheard of outside of their own borders, was the ease at which it could be shipped by ocean across to Britain and by extension, to it’s colonies throughout the world.
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Every company is different, from employee size, to financial weight as a result there’s no right amount to be spent on PPC. The best way, in my view is to create what you interpret as a good business model for PPC, personally I tend to believe that this model includes multiple landing pages, set a budget that you can afford and then track and analyse everything, from clicks to specific conversions. Identifying your conversions beforehand and attaching a perceived value to them is very important as it’s from these conversions that you can identify whether you need to adjust your budget and if so, by how much. Ian Lurie, an Internet marketer from Seattle, outlines the following equation as a decent way of calculating how much you should be spending per click.
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Here is a list of 10 of the most important aspects of search engine optimization
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