Personal Blog

Okay, I’ll preface this article by letting you know that I’m not trying to reinvent the wheel here, I have myself, like I’m sure many Apple users have in the past, trawled the internet in search of the best Mac software available that doesn’t require us to load up our copy of Parallels. So I’m not going to go over ground already trodden by reviewing obvious software like the aforementioned Parallels or the Firefox web browser, although should you wish to use the latter I would recommend the Web Developer toolbar and Firebug as must have plug-ins.
Instead I’m simply going to speak from the heart and write about the small collection of programs that I use on a day-to-day basis and feel are the most useful to me. I am a web developer / SEO / social media user so I’m hoping that there will been something here for most reading this.

This is not going to be a very long post on the grounds that it has such a simple resolution, I’m mainly writing it just to spread the knowledge of how easy it is to track external links through using Google Analytics. This is especially important should you have *cough* agreements with other companies that rely on you supplying them with the number of click throughs on a monthly basis.  Read more...

If you regularly leave or read comments on blogs then you will be aware of the concept of an avatar, if not then here’s Wikipedia’s basic definition “An avatar is a computer user’s representation of himself/herself or alter ego”. Put basically, it’s the image that appears next to your entry in a forum or comment on an article. Avatars can vary in size but most are between 50×50 to 100×100 (pixels) most are square shaped although this doesn’t necessarily have to be the case.  Read more...

A colleague emailed me earlier this morning asking me to send him 5 or 6 quick ways of gaining links, as my response grew ever longer and started to take on the characteristics of a blog entry I had the idea of well… turning it into a blog entry.

Every company is different, from employee size, to financial weight as a result there’s no right amount to be spent on PPC. The best way, in my view is to create what you interpret as a good business model for PPC, personally I tend to believe that this model includes multiple landing pages, set a budget that you can afford and then track and analyse everything, from clicks to specific conversions. Identifying your conversions beforehand and attaching a perceived value to them is very important as it’s from these conversions that you can identify whether you need to adjust your budget and if so, by how much. Ian Lurie, an Internet marketer from Seattle, outlines the following equation as a decent way of calculating how much you should be spending per click.

Here is a list of 10 of the most important aspects of search engine optimization